Who should bear the cost of culture in the 21st century — the state, the market, or both? As public funding faces growing constraints and private investment introduces new models, the cultural sector finds itself balancing responsibility with opportunity. Alongside philanthropy and sponsorship, impact investment is emerging as a potential bridge, channeling capital into projects that generate both cultural value and social return.
This webinar will explore the evolving balance between public support, private capital, and impact-driven investment, asking how culture can remain accessible, sustainable, and innovative. With experts from policy, philanthropy, finance, and the creative industries, we will discuss the risks, benefits, and future directions of hybrid funding. Ultimately, we’ll reflect not only on who pays for culture, but also on what kind of culture we want to build.
Together with experts we’ll dive into: Who should bear the cost of culture in the 21st century? How to keep culture accessible, sustainable & innovative? What hybrid funding means for the future of creativity? Meet the brilliant minds shaping the future of culture, creativity, and heritage at our upcoming ACMC Webinar:
Javier Arias – Director of Business Creation at EIT Culture & Creativity.
With 15+ years of global experience in marketing, venture growth, and demand generation, Javier drives the incubation, acceleration, and scaling of ventures across cultural and creative industries. His leadership spans diverse sectors—from FMCG and advertising to sustainable energy and higher education—expanding businesses across Europe, Asia, Africa, and the Americas.
Dr. Paulina Florjanowicz – Director of the National Institute for Museums (Poland) and an esteemed archaeologist with 20+ years of expertise in heritage management.
She has served in leading positions at the Ministry of Culture and the National Heritage Institute, sits on prestigious European expert panels (including the European Capital of Culture jury & European Heritage Label), and is a Board Member of NEMO. Her work bridges policy, heritage protection, museology, and the fight against cultural heritage crime.
Alice Demattos Guimarães – Post doc researcher at CBS, specializing in alternative finance and cultural crowdfunding.
With academic and professional expertise in cultural & urban economics, regional development, and social innovation, Alice is passionate about co-creation, sustainable finance, and building bridges between local initiatives and global networks.
These outstanding voices will share insights on innovation, sustainability, and cultural development. Don’t miss the chance to engage with their visionary perspectives!
WHEN: Wednesday 24 September 2025
TIME: 12:00 CET
Find the link for the webinar: https://shorturl.at/7pSJK
